Facebook is an adult audience, most of which have higher education and family. This social network provides tremendous opportunities for business promotion. The range of tools built on Facebook is much wider than in other social networks. Let’s review several tools and how to use them:
- Use the «audience insights» for the analysis and selection of your target audience (the audience can be saved and then show it on advertising). It’s free and open to all.
- Think about the power of iframe – a simple programming language that can be used to create applications for Facebook, which you can use for marketing.
- As Facebook has the ability to mass-invite certain groups of friends at the meeting (Facebook Invite All), but you should be careful in use of this tool – do not invite those who might be interested. If the conversion is low, you will lose the opportunity.
- If you already have subscribers, you can invite them to your group – for that import your fan contacts.
- On Facebook, you can connect and move the tabs, and Instagram to connect to your page on Facebook.
- Do not rely on hashtags on Facebook they do not bring you traffic. You can however use them for search.
- Also, Facebook is not working with organic advertising – which means that it makes no sense to buy paid ads.
Keep those simple tips in mind and boost your fitness business!
Did you know that posts videos on Facebook receive more hits than text posts? Do not place your video on Youtube – in this case Facebook artificially lowers your coverage. To get the full attention of your audience to Facebook – learn how to work with video. Moreover, it is simple.
It turns out that you can create your own video business with the help of special services. To do this, you only need to be able to do a presentation in PowerPoint – and you can already save money for the creation promo video. Use free versions of:
Videoscribe.co
Powtoon.com
Camtasia
Prezi.com
A combination of free services, to achieve the effect, which is given only to paid services!
To understand how well you run your page to Facebook, you need to measure:
Coverage – the number of users who saw your post. It can not only be your subscribers, but their friends. Paying attention to this figure, you will understand how many people and what they saw. Coverage affects the number of likes, comments, and re-posts of your publication. The faster your post to get the first likes, the more people will eventually see it.
Clicks. Under each publication you will find information about how many people saw this post and how many people clicked on it. Clicks tell us about how interesting your content is for your target audience.
Discussion – This option reflects the activity around your pages and takes into account the following user actions:
likes, comments, re-posts
new fans on the page
posts of fans on the page
when someone favourites Page
reviews
Involvement of your publications reflect total activity around your posts, including clicks on them. Under “Publications” tab is a column of “involvement”. It separately displays clicks on publication, which is important to monitor if your goal is to get traffic to the site and the level of activity around your other posts.
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